IndyCar banking on new docuseries to boost interest
Share this post:
BIRMINGHAM, Ala. — The first episode of “100 Days to Indy” featured a behind the scenes look at the IndyCar series and its personalities, and even a shirtless Josef Newgarden.
It’s meant to lure in new fans, after all.
“They made sure that Josef Newgarden was shirtless for the first half, which is a really good idea to get the audience in,” fellow driver David Malukas joked Friday.
IndyCar drivers got to see the show’s premiere either in Long Beach, Calif., or Thursday night before convening for the Children’s of Alabama Indy Grand Prix this weekend. The six-part documentary series, produced by Penske Entertainment and VICE Media Group, debuted on The CW Network.
It’s a showcase for a series that competes with NASCAR and Formula One for viewers — and IndyCar is hoping it helps bring a jolt of popularity with the crown jewel Indianapolis 500 coming up.
Newgarden said the series “can be really, really intimidating” for new fans trying to figure out what’s going on. “The “100 Days to Indy” show makes it more accessible and gives insight into drivers’ backgrounds and personalities, he said.
“I think this is the type of show that can make it more approachable and give you more reasons than one to follow it,” said Newgarden, a two-time series champion who drives for Team Penske. “It’s not just the great on-track competition. If you’re a car fan or a motorsports fan, it’s kind of easy to be drawn in. But if you don’t care anything about that, you’ve got to have another reason to tune in. And I think this gives people that.”
The show’s crew didn’t have to talk him into going shirtless during a workout at his home gym and yard.
“It was really hot and humid the day that they were there,” Newgarden said. “When I end up outside, the shirt typically comes off.”
Fresh from his first series win at Long Beach, Kyle Kirkwood figured the first episode had a lot crammed into it and figures it will get more in-depth — and better — going forward.
“There’s a lot of aspects that will probably create interest within the personal lives of the drivers that I think people will enjoy,” he said, “… I thought people could see the level of expertise from a hardcore racing fan, and I feel there was a lot of things that were very easy for people to understand for just a normal guy who was just turning on The CW and said, ‘Hey, look, there’s some racing on. Let’s see what’s going on here.’ ”
In a moment that would seem perfect for TV, Marcus Ericsson’s biggest event of 2023 came with no cheering crowd, and the bare minimum of witnesses.
The defending Indy 500 champion married Greek girlfriend Iris Tritsaris Jondahl on the coast in Santa Barbara, Calif., a day after the race at Long Beach.
“We want to start our life here in the States, and we want to do it with just me and Iris and then we want to have a proper wedding party with family and friends in Europe in the offseason,” said Ericsson, who is from Sweden. Only his trainer Alex Elgh was in attendance.
The pair began dating weeks before the 2022 Indianapolis 500 and shared a celebratory kiss on stage.
“Iris is my biggest supporter and someone that’s been a big part of my success the last couple of years and my growth as a driver and as a person,” said Ericsson, the current series point leader for Chip Ganassi Racing.