Forbes annual valuation of NFL franchises lists Steelers up 14% at $3.43 billion
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Even after a down year of revenue losses owed to the coronavirus pandemic, NFL franchises continue to prosper. This includes the Pittsburgh Steelers.
Forbes.com on Thursday released its annual estimated valuations of NFL teams. Each gained significant equity over the past year, raising in value between 10-29%. The Steelers’ franchise value increase of 14%, according to Forbes, matched the average of all 32 teams. Forbes estimated the Steelers to be worth $3.43 billion, ranking 14th among the 32 franchises.
Forbes also reports the Steelers made a $24.5 million profit last year.
The increase in 2021 across the league is largely attributed to the media rights deals the NFL signed this past spring with ESPN, NBC, CBS, Fox and Amazon. They account for an 82% increase over the current deals; broadcast rights fees drive the NFL’s overall revenue.
The Dallas Cowboys are the NFL’s most valuable franchise, Forbes says, at $6.5 billion, followed by the New England Patriots ($5 billion) and New York Giants ($4.85 billion). The Buffalo Bills ($2.27 billion) are the least-valued team.
The franchise with the largest increase in estimated value from 2020 was the Super Bowl champion Tampa Bay Buccaneers (up 29% to $2.94 billion); the smallest increases were the San Francisco 49ers and Las Vegas Raiders at 10% each.
The Steelers are the most valuable team in the AFC North; the Baltimore Ravens rank 17th in the NFL at $3.4 billion, the Cleveland Browns 29th at $2.6 billion and the Cincinnati Bengals 31st at $2.275 billion.
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