Making the public more aware of hunger in the United States is a key priority of Feeding America, the largest hunger-relief organization in the country.
“Feeding America only has about 50 percent awareness in the U.S., and that’s because we changed our name about 10 years ago,” Feeding America Chief Marketing Officer Cathy Davis said. “I think the most important part of what we do is helping people understand the issue of hunger overall and the general misperceptions that they have.”
Davis joined the Greater Pittsburgh Community Food Bank’s Brian Gulish on this week’s Food Podcast to discuss the innovative ways in which food banks are trying to better communicate their mission.
Over the past decade, Feeding America has been working to adjust to consumer behavior when it comes to marketing and communicating with the public.
“We now have more people who visit our website on their phones than they do their desktop,” Davis said.
Gulish said he has focused on sports marketing when promoting Greater Pittsburgh Community Food Bank in the region.
“With four professional sports teams, three Division I college athletic programs, and more than 100 K-12 schools that are members of the WPIAL, sports play a key role in the lives of so many people in our service area,” Gulish said.
Listen to the full podcast below.
