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The Colab in Monroeville Mall aims to elevate, feature Black entrepreneurs, small businesses | TribLIVE.com
Monroeville Times Express

The Colab in Monroeville Mall aims to elevate, feature Black entrepreneurs, small businesses

Tanisha Thomas
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Kristina Serafini | Tribune-Review
Co-owners Donald Davis (left) and Alyse Fowlks, both of Penn Hills, in front of The Colab at Monroeville Mall on Feb. 16. The marketplace offers small business owners the opportunity to lease a space to sell their items and services. Most of the businesses are local and Black-owned.
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Kristina Serafini | Tribune-Review
Tiffany Hicks of Pitcairn, owner of Kera Kouture, shows one of her crocheted items to a customer at The Colab at Monroeville Mall on Feb. 16.
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Kristina Serafini | Tribune-Review
Items are displayed for sale at The Colab at Monroeville Mall on Feb. 16.
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Kristina Serafini | Tribune-Review
Mitch Butler of Swissvale, owner of The Shoe Laundry, cleans a pair of sneakers at The Colab at Monroeville Mall on Feb. 16.
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Kristina Serafini | Tribune-Review
Hats are displayed for sale at The Colab at Monroeville Mall on Feb. 16.
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Kristina Serafini | Tribune-Review
Nicole Eleby of McKees Rocks, owner of Pretty Smoke Accessories, arranges items on her table at The Colab at Monroeville Mall on Feb. 16.
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Kristina Serafini | Tribune-Review
CBD oil items are displayed for sale at The Colab at Monroeville Mall Feb. 16.
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Kristina Serafini | Tribune-Review
Bath bombs for sale at The Colab at Monroeville Mall.
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Kristina Serafini | Tribune-Review
Clothing is displayed at The Colab at Monroeville Mall.
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Kristina Serafini | Tribune-Review
Handbags for sale at The Colab at Monroeville Mall.
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Kristina Serafini | Tribune-Review
Clothing is displayed for sale at The Colab at Monroeville Mall.

A Facebook post brought two Penn Hills entrepreneurs together to open a store in the Monroeville Mall that will help fellow entrepreneurs achieve their dreams.

Donald Davis sent out a message in a Facebook group asking if anyone did pop-up shops. The 30-year-old received many responses before reaching out to 22-year-old Alyse Fowlks. Fowlks had experience in holding several pop-ups in the area, including in her dad’s barbershop in Monroeville.

The collaboration was a perfect fit, as Fowlks had plans to open her own store and Davis wanted to provide an opportunity for local entrepreneurs to work together in a permanent setting.

”He had the mental capacity for running a business, while I had the tools – so we were ready to do it,” Fowlks said.

Determined to bring their dreams into reality, the pair opened the store in less than three months, birthing “The Colab” in November in the former Christopher Banks storefront. The marketplace store features diverse vendors ranging from candles, CBD oils, vintage clothes, thrifting, art, boutiques, bath bombs and more. More than 20 vendors are on display throughout the shop.

In addition to products, Fowlks said they seek out resources to help provide vendors with business advice and knowledge. They plan to provide workshops to further educate and help vendors with topics, such as mental health and business professionalism.

“A lot of people have great business ideas, but they don’t know the ethics,” she said.

Fowlks said the store has a focus on Black businesses, but anyone is welcome to become a vendor in the store. Vendors do not have to be local. Vendors from outside of the state or country can apply to join.

“We are open to everybody. It is focused on Black people because we don’t have visibility,” she said.

Tiffany Hicks, owner of Kera Kouture, sells handmade crochet and jewelry. The Pitcairn resident sells hats, handbags, masks, necklaces and bracelets. She has been vending and has owned her business for two years. She has been a vendor at The Colab since December.

“It’s a teamwork. We are all learning from each other and giving tips and tricks to help us get better,” Hicks said.

As the store continues to grow, Davis and Fowlks would like to hire interns from high school or college to learn how to run a business. Vendors in the store could also use help with marketing if any photographers, digital marketers or branding experts are interested, Davis said. The store is still open to having more vendors.

“We don’t want to shut out anyone’s dreams,” Davis said.

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