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Popeyes offers insurance on its new fish sandwich

Chris Pastrick
| Wednesday, February 10, 2021 8:13 a.m.
Business Wire/Popeyes
Popeyes Louisiana Kitchen’s new Cajun Flounder Sandwich comes with the option of purchasing insurance if you don’t like it.

Homeowners, auto, life … and now fish sandwich.

The kinds of insurance offerings out there just expanded by one.

Popeyes Louisiana Kitchen will debut its new Cajun Flounder Sandwich on Thursday. Along with it will be an option of purchasing Sandwich Insurance — in case you don’t like it.

Just in time for Lent — which begins Feb. 17 — the new sandwich is priced at $4.49. The insurance will run you 15 cents more.

What does that insurance get you? Well, if you don’t like Popeyes’ new fish offering, they’ll swap it out for their Chicken Sandwich.

The chain’s new Cajun Flounder is a fried filet served atop a buttery toasted brioche bun with barrel-cured pickles and Popeyes’ legacy tartar sauce. The fish is seasoned in a blend of the Louisiana brand’s Cajun seasoning.

“After seeing the response to our Chicken Sandwich in 2019, we are excited to deliver yet another delicious sandwich to our fans that is sure to reset industry standards,” says Sami Siddiqui, president of Popeyes. “At Popeyes, we don’t take shortcuts on quality and strive to ensure our ingredients are the best of the best.”

For you doubters, the insurance offer is only good on launch day. Bon appétit!


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