Heinz launches campaign targeting hot dog, bun mismatched packaging
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Heinz has had it.
Tired of seeing hot dogs and buns sold in mismatched quantities — wieners in packages of 10, buns in packs of eight — the world-famous condiment maker launched a campaign Tuesday to encourage manufacturers to finally get on the same page.
The ketchup king started a petition at HeinzHotDogPact.com calling on hot dog lovers to sign in support of the movement.
“Backed by the signatures of fans, Heinz will show bun and wiener companies the time for change is now,” the company announced.
Heinz said it was compelled to get involved based on “outrage” from fans over the years.
“We know there must be a better way. We believe that the time for change is now and we are hopeful,” says Daniel Gotlib, associate director of brand building and innovation for the Kraft Heinz Co. “As the iconic condiment that has been making hot dogs complete for over 150 years, we saw an opportunity to champion this issue on behalf of hot dog lovers across North America and help show manufacturers why they need to put an end to unequal packs.”
Heinz said it is the perfect partner to “address this grave hot-dog-to-bun ratio issue” and “resolve this dilemma forever.”