NEW YORK — Ford said that it will run its electric vehicle and internal combustion divisions as two separate businesses, attempting to accelerate its adaptation of new technology.
The automaker said Wednesday that its plan includes two distinct, but strategically interdependent, auto businesses — Ford Blue focusing on traditional combustion engines and Ford Model e, which will develop electric vehicles.
“We are going all in, creating separate but complementary businesses that give us start-up speed and unbridled innovation in Ford Model e together with Ford Blue’s industrial know-how, volume and iconic brands like Bronco, that start-ups can only dream about,” said CEO Jim Farley, who will head the electric vehicle division.
A pair of EV start-ups, Lucid Group and Lordstown Motors, released disappointing production projections this week, highlighting how difficult it is to secure materials and scale up in the auto industry.
Ford is already developing electric vehicles like the Ford GT, Mustang Mach-E SUV and F-150 Lightning pickup and it operates an EV division in China.
Ford Blue will provide hardware engineering and manufacturing capabilities for the entire company. Ford Model e will develop software and connected vehicle technologies and services.
Ford anticipates spending $5 billion on electric vehicles this year, including capital expenditures, expense and direct investments.
Ford expects to have more than 2 million electric vehicles produced annually by 2026, representing about a third of its global volume. It anticipates electric vehicles comprising half its global volume by 2030.
Farley, in addition to heading Ford Model e, will continue as CEO of Ford Motor Co. The president of Ford’s Americas & International Markets Group, Kumar Galhotra, will become president of Ford Blue.
“We are going to be hyper-competitive on costs and make quality a reason to choose Ford,” Galhotra said. “And by doing all that, Ford Blue will be an engine of cash and profitability for the whole company.”
Shares of Ford rose more than 3% before the opening bell.
