So many people were ordering Skinnyburgers at Fatburger that a name change was needed.
FAT Brands Inc. announced Wednesday that it is renaming its Fatburger restaurants after its best-selling menu item.
The 70-year-old burger chain had already put a healthy spin on their moniker by saying FAT stood for “Fresh, Authentic, Tasty.” They are now boosting their healthful branding by swapping fat for skinny.
...but that's just the way it is. things will never be the same.
— FATBURGER (@Fatburger) March 27, 2019
and you'll never look at us the same way again. pic.twitter.com/TrHdEGi5fq
The company says the Skinnyburger is a low-carb, lean beef burger made with the toppings sandwiched between two patties in lieu of buns.
On that Whole 30/Paleo/Keto/Low-Carb/All-Burger diet? Don't worry, we got you. ? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
— FATBURGER (@Fatburger) January 23, 2019
⠀⠀⠀⠀⠀⠀⠀⠀⠀#fatburger #devourpower #eatingfortheinsta#laeats #burgerlovers #makeitdelicious #burgertime #lowcarb #Paleo #onmyplate #Whole30 #Keto pic.twitter.com/su4MtdyRfa
Fatburger, now Skinnyburger, eateries can be found in California, where they were founded in 1952, as well as Nevada, Arizona, Colorado and Washington.
And for those of you not concerned about carbs, the good ol’ fashioned burgers are still available.
THE KING OF ALL BURGERS: THE XXXL FATBURGER. BOW DOWN. ???
— FATBURGER (@Fatburger) March 14, 2019
(?: @fatburgerpanama)
#fatburger #freshsince52 #losangeleseats #burgerlovers #makeitdelicious #burgertime #forkyeah #onmyplate #LAfoodies #devourpower #laeats #infatuationla pic.twitter.com/pLNK7W17eq
