Amazon changes the logo on its app after customers say it looks like Hitler

Amazon has tweaked its iPhone app after customers said the design looked like Adolf Hitler and his mustache.

The app featured the Amazon smile with a blue piece of packing tape with a jagged edge overhead. Although it was supposed to look like a cardboard Amazon package, it drew comparisons to the Nazi Germany dictator.

According to People magazine, “The recent icon update was the first in more than five years, and was first launched in January in select European countries. By the time it debuted worldwide on Feb. 22, it had undergone changes based on customer feedback.

“Amazon is always exploring new ways to delight our customers,’ an Amazon spokesperson told People in a statement. ‘We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep.’”

The new logo has a folded piece of tape rather than the jagged-edge tape.

lmao I completely missed that amazon quietly tweaked its new icon to make it look… less like hitler pic.twitter.com/Jh8UC8Yg3u

— alex hern (@alexhern) March 1, 2021